The marketing strategy hiding in plain sight

Hi Reader, Most marketing advice tells you to post more. Show up more. Try more platforms. But the businesses that grow steadily — the ones still standing in five years — aren't necessarily doing more. They're doing one thing better: making sure the right people can find them. That's the through-line for June. We're calling this month Built to Be Found, and we're starting with the foundation — what findability actually means, and why it matters more than reach. In this week's newsletter… The...