Hi Reader,
Happy October, friend. I had a whole newsletter series planned to kick off this week, but something more important came first: I want to introduce you to someone. Her name is Dortha Hise, we met earlier this year through Sara Alepin's Collaboration Summit, and the work she's doing is the kind that quietly changes how a business feels to run. She's offering something free this quarter that I think a lot of you need, and today's send is me making the introduction.
In this week's newsletter…
- Meet Dortha Hise and her work at Summit to Your Success
- Her complimentary 90-minute Field Session (and why I think you should register)
- Pro tips for making the most of a session like this
- A Q4 fun fact about why so many business owners are feeling the weight right now
- Upcoming events: the I Do Society workshop and my "Pinned, Found, Booked" workshop with Sandra
Meet: Dortha Hise
Dortha runs Summit to Your Success, and she works with established business owners who've built something real and are starting to notice how much it still asks them to carry. If that sentence hit something in you, keep reading. Her approach brings together operations, somatics, nature, and thoughtful automation. In practice, that means she helps you pay attention to what's actually happening in your business and life, carry less, and build something that supports the life you actually want to live. She's one of the most thoughtful business minds I've connected with this year.
What she's offering:Carry Less Without Letting Others Down, a complimentary 90-minute live virtual Field Session for established business owners who want to step away from the day-to-day for a moment, notice what's consuming their capacity, and leave with one meaningful shift they can make before the session ends. Sessions run throughout October, November, and December 2026, and advance registration is required. There's no cost and no promo code; just pick the date that works and register here.
Who it's for: Established business owners who are carrying more than they want to be carrying, even after they've built a business that works. You're capable, responsible, and used to being the person who handles things. You're also starting to notice how much of your attention and energy the business still requires. If you walked into Q4 already tired, this session was built for you. You'll arrive with a lot competing for your attention and leave with more clarity about what you're carrying, what may not actually belong to you, and one meaningful shift you can make.
PRO TIP
- Protect the 90 minutes like a client call. Phone face-down, calendar blocked, nobody expecting a reply. The depth of what you get out of a Field Session scales directly with how fully you show up.
- Bring a specific tension to the session, not a vague "I'm tired." The clearer you are on what's heavy right now, the more useful the hour becomes.
- Expect to leave with one shift, not a to-do list. The point isn't more action; it's noticing what you've been moving past.
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Reply and tell me one thing you've been carrying lately that you'd set down if you knew how. I read every reply, and I'm genuinely curious what's showing up for this list right now.
This is the kind of introduction I only make when I mean it. I hope you grab a Field Session with Dortha before December gets here, and I'll see you back next Tuesday for the first proper Intel Report of the month.
Talk soon,
Dana
Resource Recommendation
How to Grow Without Burning Out: The Capacity Conversation No One Has
This blog post is the perfect pairing for Dortha's Field Session. It walks through the capacity conversation most business owners avoid until something breaks, and Dortha's work is the practical, embodied extension of what that post opens up.
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Did you know?
Searches for terms like "how to prioritize," "business boundaries," and "end of year burnout" climb measurably every October through December across both Pinterest and Google. That's not a coincidence; it's the collective exhale of a lot of business owners noticing the same thing at the same time. If you've been feeling the weight of Q4, you are not imagining it, and you are definitely not alone.
Upcoming Events
PINNED, FOUND, BOOKED: The Complete Client Pipeline for Wedding Pros
October 13
I'm co-teaching this live workshop with Sandra Yvonne of Simply Sandra Yvonne. Our angle: build the visibility-and-conversion pipeline that keeps booking wedding clients without depending on daily social posts or referral luck. Pinterest gets them found; Sandra's conversion frameworks get them booked. Workshop is $27, with an optional $47 implementation call add-on ($67 bundle) if you want us to walk through the plan on your specific business afterward.
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LIVE LEARNING EVENT
Pinterest: Your Secret Marketing Research Tool
October 20
I’m guest speaking in a free live learning session with The I Do Society, the wedding industry’s top paid ad agency.
In this session, I'll be teaching wedding professionals how to use Pinterest to uncover what couples are searching for, identify seasonal demand, and make their content work harder for them.
I’d love for you to join! Seats are limited.
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Know someone who's walking into Q4 already stretched thin?
Forward them this email so they can grab a seat at one of Dortha's Field Sessions. And on my side: if you know a creative or business owner whose Pinterest needs the kind of translation layer I bring, when they book a service with me or join the Styled Pin Collection, you'll get a $50 thank-you. Just have them mention your name.
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