Hi Reader,
Pinterest is, at its core, an inspiration platform. People don't open it to buy — they open it to dream, plan, and figure out what their next move could be. That makes your job on Pinterest different from your job on every other platform: you're not selling harder; you're being someone worth being inspired by. This week, we're closing out our Really Cool Ways to Use Pinterest series with the most useful one of all using Pinterest to actually inspire, both your audience and yourself.
In this week's newsletter…
- Why inspiration (not selling) is what makes Pinterest work
- A Pro Pinterest tip on building pins worth saving
- A free gift from my friend Emily Foster you'll want to grab before engagement season picks up
- The Unapologetic Pinner episode every service provider needs in their pocket
- A closing question to carry into June
FUN FACT
80% of weekly Pinterest users say they've discovered a new brand or product on the platform (Pinterest Business data). That's a quietly remarkable number for organic marketing, most platforms have to interrupt users to introduce them to something new, but Pinterest users are actively asking to be introduced. Inspiration is the engine that makes that introduction possible.
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Pinterest Is an Inspiration Platform, Treat It Like One
Most platforms reward interruption. You scroll, something catches your eye, you stop for a second, you move on. Pinterest is the opposite. People come here already looking — for a recipe, a dress, a vacation, a vendor, a business idea. They're searching for inspiration, and they're choosing what to follow back to its source.
That's why salesy pins underperform on Pinterest and why thoughtful, useful, well-designed pins compound. If you want Pinterest to work for your business, design pins your ideal client would screenshot and send to a friend. That's the bar — not "did it convert today," but "did it inspire someone to come back tomorrow."
The businesses that go the distance aren't the loudest — they're the most consistently inspiring. Take that into June with you.
Hit reply and tell me what's been inspiring you in your business lately? It could be a person, a podcast, a phrase, a Pinterest board. I love hearing what's quietly shaping your work, and your answers often shape mine.
Talk soon,
Dana
Pro Pinterest Tips
Build an inspiration-to-action loop into your pin design. Every pin should give the viewer something to imagine (the inspiration) and one clear next step (the action). A pin titled "5 Words to Replace 'Hi Friends' in Your Newsletter" gives both — a sharper voice to picture, and a blog post to click.
Without both halves, you either get saves with no traffic, or clicks with no follow-through. Pull up five of your most-saved pins this week and audit them: does each one carry both inspiration and a next step? If not, that's where to start.
LATEST BLOG
How to Reclaim Your Creative Identity: Defining Your Unique Innovative Quality as a Wedding Planner
Wedding planners lose their creative spark when their content gets shaped by approval, comparison, and what they think the industry wants — instead of what actually makes them distinct. This post walks through the real reason your content starts to feel watered down, how to name your creative philosophy out loud, and how to use Pinterest as the lowest-pressure place to express your innovative quality without burning out.
Inspiration on Pinterest doesn't come from copying what's already working for everyone else — it comes from being someone with a clear point of view. Where this week's educational section covers why inspiration is the engine of Pinterest, this post shows you how to claim yours. Worth a read if your content has been feeling muted lately.
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JUST FOR YOU:
Emily Foster
Emily Foster runs Emily Foster Creative, a brand, website, and marketing studio based in Portland, Oregon. She helps wedding vendors and photographers stand out with personalized branding, high-converting website design, and strategic marketing and she hosts the Engage Your Brand® podcast on the side. She's the rare designer whose work feels intentional instead of trendy, which is exactly why I wanted to put her in front of you this week.
She's sharing her Elevated Website Checklist — a free resource built to help you level up your brand and website before engagement season kicks off in 2026. Wedding pros: this one is for you. The industry can feel like a sea of sameness, and your website is the fastest, easiest place to start sounding like yourself again. HoNing in on your brand is what gets you seen as a unique, valuable resource, not just one more vendor in the list.
It also pairs beautifully with everything we've covered this month. Pinterest will only ever send traffic to a site worth landing on, Emily's work makes sure that landing spot does the job.
Want it more personalized? Book a one-on-one website audit directly with Emily and get tailored feedback for your business → Book a branding audit
On The Podcast Lately…
Pinterest Workflow: Get Leads Without the Chaos
This is essential listening if Pinterest has felt like either an everything-or-nothing project in your week. It walks through how to build a sustainable workflow that brings in steady leads without taking over your calendar — the same inspiration-to-action loop we covered above, just applied to your back-end systems.
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Stop Trying to Piece This Together Alone
Know a fellow business owner who's ready to stop guessing at Pinterest and let it actually drive traffic and leads? When they sign on with Dana's Desk through any of our done-for-you services, you'll receive $100 as my thank-you and you'll be helping another founder build a long-term visibility strategy that keeps running whether they're working or resting. Just forward this email or send them my way.
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"You can't use up creativity. The more you use, the more you have."
— Maya Angelou
