Hi Reader,
Most people treat Pinterest like a posting platform, but it's really a curiosity engine. People come here to wonder, plan, and explore — which makes it one of the few places online where your audience is genuinely open to discovering what you do. This month we're digging into really cool ways to use Pinterest, and we're starting with the habit that changes everything: getting curious yourself.
In this week's newsletter…
• A Pinterest research move most business owners overlook
• Pro tips for using the search bar as a free market research tool
• The Calm Money Summit waitlist opens this week — why it's worth your spot
• A podcast episode that pairs perfectly with the curiosity theme
FUN FACT
Pinterest users are 7x more likely to say the platform is the most influential during their planning process compared to other social platforms (Pinterest Business data). For service providers, bloggers, and online business owners, that means you're not interrupting someone's scroll — you're meeting them at the moment they're deciding what to do, buy, or read next. That's a rare position to be in, and it's why Pinterest rewards consistency more than it rewards trend-chasing.
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Pinterest as a Curiosity Engine (Not Just a Posting Platform)
If you're only logging into Pinterest to schedule pins, you're missing half its value. The platform is a live feed of what your audience is actively searching for, planning, and saving, which makes it one of the cleanest market research tools available to a small business owner. Spend fifteen minutes a week typing your offer-adjacent keywords into the Pinterest search bar and pay attention to what auto-fills. That's not guesswork, that's your audience telling you, in their own words, what they want next.
Curiosity here pays compound interest. Every search teaches you something usable in your next blog post, pin, or sales page, and it keeps your content tied to what people are actually looking for instead of what you assume they want.
What's one thing you've been curious about lately in your business but haven't had time to look into? Hit reply — I read every response.
Talk soon,
Dana
Pro Pinterest Tips
• Use the Pinterest search bar like a free keyword tool. Type a broad term related to your niche and note every long-tail phrase that auto-suggests — those are real searches from real users, not estimates from a third-party tool. Then scroll to the "Related searches" pills under the results to map adjacent topics your audience is wondering about.
• Save the strongest phrases into a swipe file and reverse-engineer your content from there. It's the fastest way to make sure you're creating content people are already searching for, which is the whole point of using a platform built on intent.
LATEST BLOG
Visibility Mindset as a Wedding Planner: How to Stay Seen When Consistency Feels Impossible
Visibility isn't just about posting more, it's about showing up in a way that's actually sustainable. This post breaks down what a healthy visibility mindset looks like for wedding planners, and how Pinterest fits into building reach that works even when life gets full. If you've been trying to stay consistent but burning out in the process, this one's worth a read.
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JUST FOR YOU:
Calm Money Summit
If you've been wanting a conversation about money that doesn't feel loud, hustle-coded, or shame-driven, this one's for you. The Calm Money Summit goes live May 18–21, and the waitlist is open May 4–17. It's a grounded, practical space for women business owners who want clarity over chaos — and I'll be there. Save your spot before the waitlist closes.
On The Podcast Lately…
Why You Feel Disconnected in Your Business (Even When It Looks Successful)
It's a grounded conversation about identity, clarity, and why confidence is often a byproduct, not the starting point. Pairs well with this week's curiosity theme.
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Stop Trying to Piece This Together Alone
Know a fellow business owner who's tired of guessing at their marketing and ready to grow with Pinterest? When they start working with Dana's Desk through any of our done-for-you services, you'll receive $100 as my thank-you and you'll be helping another founder build traffic and leads on a platform that compounds quietly over time. Just send them my way or forward this email.
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"Curiosity is the wick in the candle of learning."
— William Arthur Ward
