Hi Reader,
Personal story is one of the most underrated parts of a Pinterest strategy. People scroll past polished perfection all day, but a pin or blog post that says here's what actually happened, here's what I learned tends to stop them. This week, I want to share a personal story of my own... about a friend whose work has been quietly shaping how I think about content marketing, and why I think you need to know her too.
In this week's newsletter…
- Why personal story is one of the coolest (and most overlooked) ways to use Pinterest
- A Pro Pinterest tip on turning your story into searchable content
- A friend you need to meet: Elizabeth Marberry + her Hot Reels Club (with a code for you)
- A podcast pick built for wedding pros and anyone running lean on time
- Last call — Calm Money Summit goes LIVE this week, May 18–21
FUN FACT
The fastest way to bring personal story into your Pinterest content is to write the headline as a searchable phrase, then layer the story underneath. Instead of "My Pinterest Journey," try "What I Learned After 6 Months of Daily Pinning" — same story, but now it's findable.
Repeat the keyword in your pin title, description, and the blog post it links to so Pinterest knows exactly who to show it to. Story earns the click; SEO earns the traffic. You need both.
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Why Personal Story Is the Most Overlooked Pinterest Strategy
Pinterest gets framed as a strictly SEO-driven platform, and yes, keywords matter. But personal story is what makes someone click your pin instead of the ten other pins ranking for the same keyword. When you pair a clear, searchable headline with a real-life angle (your client's win, your behind-the-scenes mess, the lesson you learned the hard way), you create the kind of content that gets saved, shared, and trusted over time.
That's the Evergreen and Intentional pieces of the VEIL Method working together. SEO gets you found; story gets you remembered. A Pinterest presence that compounds is almost always built on both.
Hit reply and tell me: what's the personal story behind your business that you've been hesitant to put on Pinterest? I want to hear it. There's a good chance it's the exact content your audience has been waiting to see from you.
Personal story is the part most people leave on the table. Use yours this week (even in a small way) and pay attention to what shifts.
Talk soon,
Dana
P.S. The Calm Money Summit goes LIVE this week, May 18–21. If you joined the waitlist last week, keep an eye on your inbox for the access details. If you didn't, there's still time to catch parts of the conversation — tap here to join. A grounded space for women business owners who want calm over chaos around money.
Pro Pinterest Tips
The fastest way to bring personal story into your Pinterest content is to write the headline as a searchable phrase, then layer the story underneath. Instead of "My Pinterest Journey," try "What I Learned After 6 Months of Daily Pinning" — same story, but now it's findable.
Repeat the keyword in your pin title, description, and the blog post it links to so Pinterest knows exactly who to show it to. Story earns the click; SEO earns the traffic. You need both.
LATEST BLOG
How to Use Your Story to Stand Out on Pinterest
A short read on weaving personal narrative into the Pinterest content you're already creating without making every pin about you. It's the practical starting point if you've been wanting to sound more like yourself on a platform that often feels overly polished.
Personal story is one of the coolest, most under-used ways to make Pinterest work harder for your business. This post turns the idea into something you can actually do this week.
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JUST FOR YOU:
Meet Elizabeth
My friend Elizabeth Marberry has generated 50M+ views with organic content, and she now teaches other business owners how to get seen, build trust, and turn followers into paying clients. She lives on Instagram, I live on Pinterest, and after a lot of conversations, we realized we have nearly identical views on what makes content marketing actually work — the difference is just the platform we each focus on.
That's what makes her the perfect short-term visibility pairing for the long-term traffic strategy I help you build here. Instagram puts you in front of people this week; Pinterest keeps you in front of them for years. You need both and most business owners try to figure each one out alone.
Her program, HOT REELS: The 12-Month Instagram Content Lab, is open right now with just 5 spots left. It's high-touch group coaching for established business owners who are done guessing on Instagram and ready to turn it into a real lead driver, not a vanity metric. Her clients have gone from 100 views per post to 30 leads in 30 days, from 2,500 followers to 70K, from inconsistent posting to highest-revenue months.
If Instagram is the missing short-term piece next to your Pinterest strategy, this is the program I'd point you to.
On The Podcast Lately…
Marketing Operations Without Burnout for Wedding Pros
It's a strong listen for any service provider running lean, and especially relevant if you've been wondering how to keep showing up on multiple platforms without losing your weekends. It ties directly into this week's collab feature below, since Elizabeth and I both serve wedding creatives from different platform angles.
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Stop Trying to Piece This Together Alone
Know a fellow business owner who's ready to grow with Pinterest like a blogger, service provider, or online business owner who wants traffic that compounds instead of disappears? When they sign on with Dana's Desk through any of our done-for-you services, you'll receive $100 as my thank-you and you'll be helping another founder build long-term visibility instead of chasing the next trend. Just forward this email or send them my way.
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"There is no greater agony than bearing an untold story inside you."
— Maya Angelou
