The 16.7 billion saves nobody talks about

Hi Reader, Pinterest reported 16.7 billion wedding ideas saved globally last year. That's not a typo, and it deserves a second of your attention before we close out the month. A save isn't a like. It's a bride bookmarking a venue, a dress, a moment, or a photographer's style to come back to weeks or months later when she's actually ready to book. It's the long-tail intent signal that Reels and TikTok can't match. That's what makes Pinterest a compounding asset for wedding pros, and it's why...